VISIBLE X DAN LEVY

To introduce Visible to a dated category and break through as the freshest phone service on the block, we had to prove that they’re different.
So we took tired wireless tropes and called them out in a self-aware way, highlighting the brand’s refreshing honesty.

To make it splashy, we snagged the equally honest Dan Levy to help us pull back the curtain on typical ad gimmicks and let the audience in on the gag.

Role: Concepting, Writing, Casting, Directing talent on set, Directing VO recording sessions