Fernet-Branca

Fernet-Branca has an incredible cult-like following, but they wanted to reach beyond it.

So we created FernetworkTV, a Fernet-based TV station featuring custom content that played in 100 bars along the SoCal coast
and enticed people to try the beloved bitter. First, we invited bar owners to subscribe with our very own TV guide,
then created a 45-minute ~vibe stream~ that’s more fun to watch than sports.

Role: Concepting, writing